SEO Training

SEO Training 

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Basics for SEO
What is Domain
Basic Knowledge of World Wide Web
Difference between Portal and Search Engines
What is SEO
Types of SEO Techniques
Black hat techniques
White Hat techniques
How Search Engine works
SEO Research & Analysis
Market Research
Keyword Research and Analysis
Keyword opportunity
Competitors Website Analysis
SWOT Analysis of Website
How to Choose Best Keywords
Tools available for Keyword Research
Website Design SEO Guidelines
Content Research
Content Guidelines
Content Optimization
Design & Layout
XML Sitemap / URL List Sitemap

What Are Robots, Spiders, and Crawlers?

What’s the Robot Exclusion Standard?

Robots Meta Tag

Inclusion with XML Site Mapping

Creating your own XML site map

Submitting your site map

On-page Optimization
The Page Title
Meta Descriptions & Meta Keywords
Headings
Bold Text
Domain Names & Suggestions
Canonical Tag
Meta Tags
Images and Alt Text
Internal Link Building
The Sitemap
Invisible Text
Server and Hosting Check
Robots Meta Tag
Doorway Pages
301 Redirects
404 Error
Duplicate content

Off-page Optimization
Link Building in Detail
Directory Submission
Social Bookmark Submission
Blog Submission
Articles
Links Exchange
Reciprocal Linking
Posting to Forums
Submission to Search Engine
RSS Feeds Submissions
Press Release Submissions
Forum Link Building
Competitor Link Analysis