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SEO Training Centre in Kathmandu, Nepal. The course content of SEO are mentioned as below:
Page Optimization
Page optimization is a technique to improve the
position of a website in the search ranking. All optimization that happens on a
particular page is related to that page’s content. Therefore, each page within a site must be optimized
individually. Basically, there are two types of page optimization technique.
a On-page
Optimization
On-page optimization is one of the important
technique for better optimization of websites. It consists of factors like HTML
code, meta details, URL structure, header section, content, image, anchor
texts, heading tags etc. which can be controlled by web developer or optimizer.
It not just improves ranking of a website but also increase readability of that
website for the visitors. This on-page optimization consists of various tasks
which are mentioned below:
i.
HTML Code
Optimization
A
webpage consists of several HTML codes that are responsible for better
functioning and overview of that webpage. These HTML codes need to be optimized
by placing proper functioning tags.
ii.
Content
Optimization
Content
is the king in search engine optimization. The search engines love text
containing high volume, high-quality content. When a web page is loaded, site
users are interested to high quality content that makes them stay and come back
to that web page.
iii.
Meta Tag
Optimization
Meta
tag consists of meta title, meta keyword, meta description that provides
overall overview of a website when related keywords are searched for. While
using meta title, targeted phrases are used which people mostly used use while
searching for particular product or information.
iv.
Image
Optimization
Images
are essential in communicating our message in our visually-oriented world. The
images are used with the optimized size that reduces the page loading time
which helps to catch attention of visitors. And alt tag is used to describe the
image.
v.
Site map
Creation
Developing
a site map that includes a well-organized list of links to all the important
pages of a site, helps for visitors to easy access any web page which makes a
website responsive to users.
b Off-page
Optimization
Off-page optimization refers to all the measures
that can be taken outside of the actual website in order to improve its
position in search rankings. This optimization cannot be controlled by the
optimizer using any codes and all the activities are performed outside the
actual website’s boundary. This optimization consists of various task, such as:
i.
Link Building
Link
building is the process of acquiring hyperlinks from other websites to actual
one. Search engine uses the links to crawl between websites so building high
qualitative links makes the website more visible to search engines that helps
to improve page ranking.
ii.
Article
Submission
Article
submission helps to embed links to other websites with relevant anchor text
that generates backlink of an actual site. This is an effective way to increase
the popularity of a website.
iii.
Blog Commenting
Blog commenting
is a better SEO campaign to make blog interactive, to get backlinks on website
and to drive traffic on your blog. Commenting a blog make users.